Northwind started in 2024 when three data leads realized their teams spent more time building dashboards than deciding anything with them.
So we built the opposite of a dashboard tool: a system that reads your numbers, spots what changed, and tells you the one thing worth doing next. Today thousands of teams run their week on Northwind.
If a number does not change a decision, it does not earn a place.
One reconciled source, so nobody argues about whose numbers are right.
Every view ends in a recommendation, never just a pretty picture.